ORLANDO — Red Lobster has hired Patty Trevino to lead its marketing and communications as CMO. Trevino (pictured) joins the restaurant chain from CKE Restaurant Holdings, where she served as senior VP of marketing for both the Carl's Jr. and Hardee's brands. She is Red Lobster’s first CMO.

JACKSONVILLE, FL — Marcus Jadotte has joined Crowley as senior VP of government relations, leading the company’s advocacy activities across all its businesses. Jadotte will spearhead the company's continuing advocacy for laws and regulations that support the domestic maritime industry, while expanding awareness of Crowley’s growing defense and civilian government services among federal, state and local officials. Jadotte comes to Crowley after a tenure as VP of federal government relations at Raytheon Technologies.

NEW YORK — The Toy Association has promoted Adrienne Appell to executive vice president of marketing communications. As part of The Toy Association’s executive management team, Appell is responsible for the development, implementation, and oversight of the organization’s communications strategies, key messaging, and brand integrity programs.