SAN FRANCISCO — Electronic Arts has named Emily Russel the company’s senior VP of brand, communications, and impact. In the newly created role, Russel (pictured) reports to EA CMO David Tinson. She joins the company from ServiceNow, where she served as VP of talent brand marketing and communications.

HAMILTON, BERMUDA — Bacardi Limited has promoted Jessica Merz to VP of global corporate communications. An 11-year veteran of Bacardi, Merz most recently led all corporate communications functions across internal, external, social media and the company archives. In the newly created role, she remains responsible for the management, development and execution of the company’s narrative across internal communications, along with traditional media and digital platforms. In addition, she oversees all brand archives. Bacardi also promoted Jamie Williams Cooper to VP brand PR & influence. Williams Cooper, who joined Bacardi in 2017, has been serving as director of global internal communications.

NEW YORK — Signal AI has appointed Emily Westgate to chief marketing officer. Westgate has been with the decision augmentation company since 2019, serving as VP of marketing and has been key in creating a strategic marketing function. Westgate has been driving Signal AI’s marketing vision as the data and technology company has scaled.