The 13th installment in PRovoke's Covid-19 creative showcase explores how brands around the world are using smart PR strategies to creatively engage communities, support society and provide relief.

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20 Segundos o Más
Hip Hop Public Health with Finn Partners

With the Latino community hit disproportionately hard by Covid-19, nonprofit  Hip Hop Public Health dropped a bilingual version of the star-studded rap music video touting the virtues of washing your hands it dropped earlier in the pandemic. 20 Segundos o Más, includes the likes of Gloria and Emilio Estefan inspiring Latinos to follow the protocols necessary to stop the spread of the disease.

ALL IN Challenge
Fanatics with Berk Communications

Michael Rubin, founder of sports merchandise company Fanatics, got his network of A-listers to help fight growing hunger due to the pandemic by auctioning off one-of-a-kind experiences. The All In Challenge raised more than $60 million by offering fans opportunities from spending a day on the set with Robert De Niro and Leonardo DiCaprio and a three-day fishing trip with Bo Jackson to joining Eddie Vedder on stage.

Let It Out
Promote Iceland with M&C Saatchi Group
ICELANDSCREAM
Living under lockdown enough to make you scream? Iceland — as in the country — is giving  you the opportunity to do just that, and send those screeches far and wide. Promote Iceland’s Let It Out site invites users to record their screams of frustration, which the organization will then blast from speakers placed in seven remote locations across the island including the peak of Festarfjall in Reykjanes Peninsula, the shores of Djúpivogur in East Iceland and the Skógarfoss waterfall.

Can Do Done Daily
Del Monte Fresh Produce With BML
del monte
Del Monte’s Can Do Done Daily campaign is a shout-out to the company’s workforce, who have kept business — and food — moving throughout the pandemic. The campaign features stories from Del Monte Fresh Produce employees in all sectors, from warehouse operations to merchandising and more, showcasing the staff’s commitment to throughout the Covid-19 outbreak.

#CreateThanks
Shutterfly with Weber Shandwick
Shutterfly Create Thanks_Outfont GCT Rorunda Liveboards_Kathy Rodriguez 1
In recognition of  New York’s essential workers, Shutterfly called on kids around the country to show their gratitude through creativity in the form of signs, cards and artworks. The #CreateThanks campaign included Shutterfly posting those messages around two of the city’s busiest commuter hubs — Grand Central and the Port Authority terminals — where workers were sure to see them. With help from The Emergency Nurses Association, #CreateThanks also included the delivery of hundreds of care packages to hospitals around the city.

Ask Me Anything

US Cellular with Ketchum
US cellular
At a time of keeping our distance, US Cellular tapped country music’s Lauren Alaina to foster community and connectivity. On July 9, Alaina took over the company’s Instagram page, on which she posted stories of how she stays connected to friends and family while on the road — and during the pandemic. A live Q&A and livestreamed concert in September round out the campaign.

You can find earlier Creative Showcases here:
Covid-19 Creative Showcase (April 17, 2020)
Covid-19 Creative Showcase (April 24, 2020)
Covid-19 Creative Showcase (May 1, 2020)
Covid-19 Creative Showcase (May 8, 2020)
Covid-19 Creative Showcase (May 15, 2020)
Covid-19 Creative Showcase (May 22, 2020)
Covid-19 Creative Showcase (May 29, 2020)
Covid-19 Creative Showcase (June 5, 2020)
Covid-19 Creative Showcase (June 12, 2020)
Covid-19 Creative Showcase (June 19, 2020)
Covid-19 Creative Showcase (June 26, 2020)
Covid-19 Creative Showcase (July 3, 2020)