The 10th installment in PRovoke's Covid-19 creative showcase explores how brands around the world are using smart PR strategies to creatively engage communities, support society and provide relief.

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#20SecondsOrMore

Hip Hop Public Health with Finn Partners

With minority communities in urban areas among the hardest hit by the pandemic, nonprofit  Hip Hop for Public Health got creative conveying the importance of safety protocols with the #20SecondsOrMore campaign, the center of which is a star-studded rap music video touting the virtues of washing your hands. The video has more than two million views on YouTube and other social media platforms, and is a top pick on Spotify and Apple Music.

#SleepBedless

Depaul with Publicis•Poke
Sleep bedless
UK nonprofit Depaul is calling on the public to sleep without beds for a night as part of a fundraiser to cover costs associated with the coronavirus crisis, which has devastated the homeless youth the organization serves. In addition to forgoing a bed, the #SleepBedless challenge calls on participants to donate £5 to Depaul and nominate three friends to do the same. Money from the effort goes to helping homeless people aged 16-25 around the country.

Where Travel Can Take You
Expedia Group, Sojern and ADARA with MMGY
Where Travel Can Take You is a digital campaign designed to inspire people to start traveling again after the Covid-19 pandemic, using data and targeting to drive consumers to the Expedia landing page, www.traveltakesus.com, where they can plan their next getaway. The participating destinations showcase the diversity of the country's landscapes, encouraging American travelers to consider destinations including Bloomington, MN; Rhode Island; Charlotte, NC; South Dakota; Fort Myers and Sanibel, FL; and Traverse City, MI.

#ReconnectWithStarbucks
Tata Starbucks with PointNine Lintas
sbux
Missing that neighborhood coffee shop? India’s Tata Starbucks is helping people recreate that ambiance during the business shutdown by providing pictures of shops they can use as backgrounds on Zoom calls and the like. Starbucks is providing seven downloadable pictures so people can take those virtual meetings from the store of their choice.

#HandWashChallenge
FMCG major RB with Avian WE

As the Covid-19 crisis grew, RB’s antibacterial soap brand Dettol launched a TikTok campaign to keep the importance of washing your hands front and center. The #HandWashChallenge included two custom created songs on the subject and daily activities. With the help of Bollywood actors Kartik Aaryan, Tiger Shroff and Urvashi Rautela, and influencers, the campaign generated 141 million impressions.


You can find earlier Creative Showcases here:

Covid-19 Creative Showcase (April 17, 2020)
Covid-19 Creative Showcase (April 24, 2020)
Covid-19 Creative Showcase (May 1, 2020)
Covid-19 Creative Showcase (May 8, 2020)
Covid-19 Creative Showcase (May 15, 2020)
Covid-19 Creative Showcase (May 22, 2020)
Covid-19 Creative Showcase (May 29, 2020)
Covid-19 Creative Showcase (June 5, 2020)
Covid-19 Creative Showcase (June 12, 2020)