The fourth installment in PRovoke's Covid-19 creative showcase explores how brands around the world are using smart PR strategies to creatively engage communities, support society and provide relief. 

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Seated Hotline
Seated with SourceCode
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In an effort to help out the restaurant business, reservation platform Seated launched a hotline offering restaurant operators free advice from industry experts.  Seatedhotline.com users can submit questions to hospitality specialists from finance advisory CohnReznick and the law firm Golenbock Eiseman Assor Bell & Pesko. The platform also is offering its 1,500  partners (as well as any restaurant considering becoming one) free, one-to-one phone sessions with a professional business advisor.

Covid-19 Public Education
United Nations Development Programme Nigeria with StateCraft
CV nigeria
The United Nations Development Programme in Nigeria partnered with government consultancy StateCraft to produce a series of videos designed to help keep Nigerians safe from the dangers of the Covid-19 pandemic. The messages addressed a number of issues including hygiene, social distancing, social stigma, gender-based violence and mental health. They were recorded in the major Nigerian languages — English, Pidgin, Yoruba, Igbo and Hausa — and ran with English subtitles where necessary. The messages have been circulated widely across social media, TV, and radio, garnering over 9 million impressions on social media and reaching a combined 37 million people daily.

Travel Takes On Zoom
Travel brands with Zapwater Communications
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As hotels, resorts, and tourism boards look to stay connected with key audiences, Zapwater has worked with travel clients around the world to create Zoom backgrounds that highlight the unique attributes of each property and location. The Zoom backgrounds also are designed to promote a little escapism, transporting users from bedroom to beach, office to ocean and  couch to cocktail hour — and serve as a bit of a reminder to book stays at those properties once they’re open for business. The backgrounds are available on the websites run by participating brands — private island  Cayo Espanto; Coco Bodu Hithi in the Maldives; luxury hotel Sofitel Mexico City Reforma; and Grand Residences outside of Cancun.

Busch Weddings
Busch with M&C Saatchi Sport and Entertainment

Last year, Busch beer gave fans the opportunity to have the face of the brand, Busch Guy, officiate at their weddings. But since the  Covid-19 pandemic has put a great big damper on 2020 nuptials, many of which have been delayed or canceled, Busch this time around is reaching out to the betrothed by offering them a consolation gift of sorts — the chance to win a year’s worth of beer. In April, the Anheuser-Busch brand invited any couple that had to change wedding plans to post their photo on social media with an explanation of how they plan to celebrate regardless of the wrench in their plans, and tag it with #BuschWeddingGift and #Sweepstakes. 250 couples will win a 12-month supply.

Fender Play
Fender with Praytell
fender play
Being stuck at home is as good a reason as any to learn to play an instrument — and Fender is making it all the easier by helping you do so for free. The iconic American guitar maker is offering free music lessons to a million people through Fender Play, the company’s online music school. Participants receive three months of free guitar, bass and ukulele lessons through the app, which, with a well-stocked music library, allows students to learn to play their favorite genre. The offer is meant to promote the mental health benefits of music as much as the skills of playing.  As Fender says:  We’re all going to be spending more time inside — so we might as well make some noise.

PPE Production
Ford Australia with Pulse/opr Agency
Ford Australia
Ford Australia has been working with the regional Victorian government to manufacture and donate up to 100,000 face masks for frontline healthcare workers. A Melbourne-based team of designers, engineers and innovation specialists developed their own prototype masks, 50,000 of which have already been produced. Ford is collaborating with local vendors who supply materials, while continuing to work with government leaders to address other needs resulting from a global shortage of personal protection. In addition, 70 Ford dealers across the country are offering healthcare workers access to vehicles at no charge during the crisis.

Skill First
First Finance with Zeno France

Only time will tell how the post-pandemic workplace will operate. But France’s First Finance is offering employees online training in the soft skills that will likely be necessary when the world gets back in business. Created in partnership with ESCP Business School, Skill First is an online training program operating under the banner “Be Positive-Anticipate-Respond.” Individual lessons cover topics that have taken on increased importance given the recent disruption due to the coronavirus outbreak. A course focused on the skills remote managers need is available at no cost;  Inventing for the future, collective intelligence, critical thinking and digital culture are among the other courses, which are being offered at half-price.

You can find earlier Creative Showcases here:
Covid-19 Creative Showcase (April 17, 2020)
Covid-19 Creative Showcase (April 24, 2020)
Covid-19 Creative Showcase (May 1, 2020)