WASHINGTON, D.C.—Veteran corporate communicator Tim Croasdaile, most recently a partner in communications consulting firm Genesis, has joined APCO Worldwide as a senior vice president. He will lead the firm's new investor relations practice, and serve as a resource on corporate positioning, corporate governance and crisis communication projects.
APCO, best known for its work in the public affairs arena, hopes to expand into other high-stakes communications areas, including investor relations.
With the increased focus on corporate governance and financial reporting issues in todays turbulent business environment, Tims expertise in investor relations coupled with his overall background in corporate communication makes him a valuable addition to APCO, said Neal Cohen, chairman of APCO North America. 
At Genesis, a strategic positioning and communications firm, Croasdaile directed brand positioning and corporate communication projects for firms such as Lubrizol, Edwards Lifesciences, and Spiegel. Previously, he was vice president of investor relations and corporate affairs at Gerber Products, vice president of investor relations and corporate affairs at Itel Corporation, and vice president of investor and corporate communication at Bell & Howell and Company.
Croasdaile will work from his hometown of Denver to build a global team that will develop a corporate strategy for the new practice and enhance APCOs reach into the investor relations community. The current credibility crisis facing many corporations and the impact this has on overall economic health of the country emphasizes the need for better corporate governance and open communication both inside a company and with outside constituencies, he says. 
APCO is in a unique position being at the forefront of some of the most important issues facing the country at the moment.
Croasdaile will work closely with another recent APCO hire, Larry Snoddon, who joined the firm as vice chairman in May 2002. Snoddon previously was vice chairman and a member of the executive committee and board of directors of Young & Rubicam, after serving as president and CEO of Burson-Marsteller.