LONDON--Equity-based crowdfunding platform Seedrs has brought in Albion Drive boost its brand among tech and business audiences.

Launched in July of last year, Seedrs is the first equity crowdfunding platform to receive approval from a financial regulator - the Financial Conduct Authority. So far, 27 campaigns have achieved their full investment target with a total of £1.4 million being raised.

Albion Drive will be responsible for raising awareness of Seedrs amongst the business and tech press, working alongside Seedrs’ finance and investment PR agency Beacon Strategic Communications.

As part of a big push to attract talented entrepreneurs, the agency will be working to increase awareness of Seedrs amongst the wider tech and start-up community.

"As a two-sided marketplace, building up a base of both investors and entrepreneurs, we want the best people helping us reach our two target markets," said Seedrs CEO Jeff Lynn.

"For entrepreneurs and the tech community, the reputation and standing of Bryce Keane and the Albion Drive team is simply unparalleled, and we are very fortunate to be able to add them to the Seedrs family. For investors, Martin Campbell of Beacon Strategic Communications is that man, and his work with us has been and continues to be a critical component of our ongoing success.”  

"By providing an equity based crowdfunding platform, Seedrs has created a new route to funding for start-ups that relies on the masses rather than in the hands of a small few," said Albion Drive founder and director Bryce Keane.