Moksha Akil 09 Jun 2023 // 1:54PM GMT
NEW YORK — Daiya Foods has handed Manifest its North American PR business.
Manifest was named the plant-based food company’s North American PR agency of record following a competitive pitch earlier this year. Havas Formula was the incumbent agency.
The agency will create and lead a strategic press office and focus on creative storytelling to reach new customers. Manifest already has provided communications support of Daiya’s multi-million dollar investment in fermentation techniques to enhance the taste, texture, and stretch of the company’s plant-based cheese products.
Manifest will manage the account out of its through its NYC and LA-based offices.
“We were so excited to partner with Daiya because their commitment to improving and evolving the plant-based market aligns with Manifest’s overarching ethos,” Manifest’s managing partner of US and Canada Jessica Becker said. “For 15 years Daiya has dedicated itself to innovation - creating the best foods for people and the planet. Now, with improved products and new offerings, we look forward to helping Daiya achieve its goal of reaching new markets through bold and original work - the only kind we do at Manifest.”