LONDON—Dan Purvis has been appointed VP of strategy at social media consultancy Socialable.

Purvis joins from Havi Global Solutions, where he led European marketing and communications. Prior to that, he was global PR director at Meltwater Group, where he led operations across seven markets.

At Socialable, Purvis will focus on expanding business and growing the firm's services. Founded by Lilach Bullock, Socialable provides a range of social media services, including strategy, tactical execution, training and digital marketing.

The firm's current clients include Wayra, the Counter Child Trafficking organisation and gamesGRABR, described as 'the Pinterest of online gaming.'

“My initial remit is two-fold," said Purvis. "Help our clients grow their businesses, and help Socialable grow our own business."