WESTMONT, IL—Public relations agency veteran and entrepreneur Dan Reid has joined Employco USA, a professional employer organization providing a broad array of services in human resource outsourcing, as chief marketing officer.

Reid was founder of two successful companies—HomeForce Services in 2008 and Chicago-based public relations firm GreenTarget Global Group in 2004—responsible for private placements and legal, investor, IT, HR and overall business management.

Prior to founding Green Target, he was global head of financial services and executive vice president at Weber Shandwick Worldwide and its predecessor firms from 1990 to 2004, account director at Ogilvy & Mather and account manager at Burson-Marsteller.

Reid will be responsible for strategic planning, market research, sales support, advertising, public relations, direct marketing, social networking, affinity marketing and other related areas at Employco USA, which works with clients to manage the human resource function, attract and retain employees and reduce the risks associated with employer-employee relations.