NEW DELHI — Danone, has appointed Avian WE as its new PR consultancy of record in India, following a competitive pitch.

As part of the new partnership, Avian WE will drive Danone’s health and nutrition agenda across India. The assignment was previously held by First Partners since early 2017.

Avian WE’s remit covers both corporate and brand communications — the firm is tasked with building and executing a national and regional communications strategy to support Danone’s expansion plans across diverse markets of the country.

"At Danone, we are committed to building a healthier world with purposeful brands,” said Shefali Sapra, director of public affairs & corporate communications at Danone India. "Avian WE’s expertise in public health and issues-based advocacy makes them an excellent partner to help build meaningful partnerships, educational platforms and communication that will drive adoption and real change."

Avian WE’s social impact practice will partner with Danone India to deliver against the remit. The account will be led from Avian WE’s office in Delhi, with support from its other offices throughout India.

“Purpose is no longer an option but an imperative. Today’s consumers expect brands to demonstrate purpose-led leadership and play an active role in driving societal change,” said Avian WE group CEO Nitin Mantri. "Danone is the epitome of a global brand committed to acting on its own vision of making the world a better place."

Danone India joins Avian WE’s growing healthcare client roster, following the wins of Bayer and Mylan in recent months.