Maja Pawinska Sims 12 May 2023 // 10:55AM GMT
LONDON — Brands2Life has retained its position as the UK communications agency for dating app Match, following a competitive repitch after 12 years of working for the brand.
The agency has also extended its remit for Match parent company Meetic Europe, winning two briefs for sister brands: over 50s dating app Ourtime, and a new app for single parents, Even, which launched this week (pictured). Brands2Life will lead UK corporate and consumer communications for all three brands.
Meetic UK & Europe senior marketing manager Roelijne Peters said: “We were keen to consolidate all of our PR activity into one agency that could take tailored PR approaches to each of the brands that drive impactful communications. Brands2Life blew us away (again!) with their understanding of our audiences, learnings to date and their creative, strategic approach.”
Brands2Life co-founder Giles Fraser added: “We have consistently brought creativity to Match’s storytelling by delivering our ‘Better Stories, Bigger Impact’ ethos. Whether it’s a brand campaign, a news announcement or a reactive comment pitch, we have the right contacts and knowledge of trends and cultural moments to ensure the Meetic Europe brands will be in the right place at the right time.”