Diana Marszalek 15 Mar 2023 // 8:16PM GMT
BALTIMORE — Diamond Sports Group, which has the broadcast rights for more than half of MLB, NBA and NHL teams, has called in Reevemark to handle communications for its business dealings, including the bankruptcy it filed for on Tuesday.
Reevemark started working with DSG, which is an unconsolidated subsidiary of Sinclair Broadcast Group, last year. The agency has provided PR support around the December appointment of CEO David Preschlack and the $8 billion debt load behind it filing Chapter 11.
Reevemark will continue working with DSG, which is the country’s largest regional sports broadcaster, on an ongoing basis, which will include handling comms around its post-bankruptcy restructuring and possible separation from Sinclair. The agency’s DSG team includes Paul Caminiti, Renée Soto, Luc Herbowy, Jill Steinman and Paige Blake.
Sinclair has been carrying the $8 billion debt since 2019, when it acquired 21 regional sports networks from Disney for $10.6 billion. DSG owes just the MLB nearly $1 billion for broadcast rights, the Washington Post reports.
DSG said it plans to continue airing games on its 19 Bally-branded regional sports networks during the restructuring of its debt.