NEW YORK — Diffusion has been named agency of record for three new clients —  DiRx, Kandao and Pangaea.

Diffusion’s work for DiRx will focus on transforming the early-stage online pharmacy into a leading low-cost prescription provider. Diffusion, which won the business in a competitive review, will drive positive brand awareness for DiRx by focusing on business, lifestyle and wellness, health and pharmaceuticals and technology verticals.

“DiRx needed an agency partner with a proven track record for developing educational content and delivering impactful campaigns for results-focused direct-to-consumer clients,” said DiRx founder and CEO Satish Srinivasan. “Diffusion’s healthcare expertise, refreshing creativity and focus on accountability made them the right choice for our business.”

Diffusion has a range of responsibilities for Pangaea, as the agency’s remit includes handling PR for Pangaea personal care brands Lumin and Meridian as well as the parent company. Diffusion will work with Pangaea to build brand awareness, support product launches and retail and partnership announcements to drive US sales for Lumin and Meridian and grow relationships.

Virtual reality research and tech company Kandao, meantime, hired Diffusion to build awareness of the brand’s hallmark products, Meeting Pro and Meeting S. Diffusion’s work with Kandao will focus on driving sales of the compamny’s virtual conferencing solutions.

“As we turn our attention to the many use cases for Kandao in the workplace, Diffusion is helping us reach business leaders and technology enthusiasts who understand the need for more advanced video conferencing tools,” said CEO Dan Chen. "We’re confident in Diffusion’s proven track record for successful product-seeding and its extensive background in technology public relations to help us drive our mission forward.”