LONDON — Virtual PR agency The PR Network (PRN) has been appointed by digital ID network Yoti as its retained UK PR partner, with a brief to drive awareness and adoption of the Yoti platform with UK consumers and businesses.

The retainer comes after PRN completed a six-month trade and consumer PR project, showing how Yoti’s technology is being used by organisations to instantly verify individuals while protecting their data, including age verification by retailers, parcel collection at The Post Office, and child internet safety.

Yoti’s free app, which has been downloaded 2.5 million times in the UK, allows consumers to prove who they are to businesses, governments and other third parties, with a focus on privacy and data minimisation. Individuals add their ID document and biometrics to the app to create a digital ID, then can share verified identity information with a tap or scan of a QR code, online and in person. Yoti also includes Age Estimation AI, eSigning, and health credential management for vaccine and test sharing.

A B-Corp founded on the principle of ‘tech for good’ in 2014, Yoti also has a social purpose team, with community and humanitarian tech support projects underway in developing nations, where many people struggle to improve their lives without being able to prove their identity.

Yoti chief marketing officer Chris Field said: “The PRN team met our challenge to secure great high profile broadcast and national media coverage that helps tell our unique story to consumers and businesses. We’re a brand built around a genuine purpose and mission that solves issues that affect us all. With one in five 18 year olds in the UK having a Yoti ID and over 25,000 UK businesses already accepting Yoti, we look forward to building on the PR foundations we’ve laid and establishing Yoti as the new way to prove age and identity with the media and consumers in 2022.”

PRN’s client services director and head of consumer Katy Campbell added: “The Yoti programme has been fast-paced and sensitive, as we’re covering so many topical and delicate issues. Our senior team has done a great job in laying the foundations, which we’ll build on in 2022 to show consumers and businesses how Yoti’s digital ID technology can be used safely and effectively.”