LOS ANGELES, July 10—Hispanic public relations specialist Durazo Communications has launched DC Creative, a new in-house creative department that will provide clients with advertising, graphic design, collateral and Hispanic-targeted promotions.


The new group will be led by Ron Arredondo, a veteran art director with 11 years of experience in the design field, working with Sebastien International and DirecTV.


According to Arrendondo, “This is an incredibly exciting time to work in the Hispanic market. Census 2000 has show that marketers must effectively reach the Hispanic market in order to maintain and increase market share.”