Diana Marszalek 15 Jul 2020 // 10:00AM GMT
NEW YORK — Jane, an online marketplace for small businesses and boutiques, has named SourceCode Communications as its PR agency of record.
SourceCode was hired in February to drive awareness of Jane as it strives to compete with larger sites in the same space, such as Etsy. The firm also will support Jane’s key hiring announcements and planned expansion into new product categories.
There was no incumbent communications agency, and there was no competitive pitch.
Utah-based Jane was founded in 2011 on the premise of providing small businesses a platform to sell products that are on-trend and affordable. The company donated 10,000 masks to the Utah Department of Health, and has donated a portion of the proceeds for every mask sold; so far, more than 1 million masks have been sold since the start of the pandemic.
"Given our growth plans as a company and the expansion of our category offerings, we needed a partner with varied experience across the consumer marketplace,” said VP of marketing Meagen Johnson.
“SourceCode’s retail know-how and experience in e-commerce, combined with their personal touch throughout the selection process, confirmed that they were the right agency for us.”