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E-PR explores one of the most challenging parts of-e commerce in this practical new guide. As the head of a successful online PR firm, the author offers invaluable tips and techniques on raising visibility on the internet. In a fast-paced how-to style, E-PR shows:

•How e-PR fits into the overall marketing mix
•How to deal with the virtual media
•How to get people to your website and keep them coming back
•How to manage E-mail, PR and the media