LONDON — Fast-growing new agency Earnies has appointed former W Communications director Jess O’Donohoe as managing director to accelerate its next stage of growth.

O’Donohoe (pictured, right) brings a decade of experience leading award-winning campaigns for consumer brands including Unilever, HelloFresh and Kellogg’s. She has been at W Communications since 2018 and was appointed the business’s youngest ever board member in 2023.

Working alongside founder Nikki Collins (pictured, left), who was also previously a director at W Communications before launching her agency in 2023, O’Donohoe will play a central role in driving growth, building out the agency’s client portfolio, and maintaining Earnies’ culture. She joins Earnies – named as PRovoke Media’s Best New Agency in EMEA for 2025 – following a number of new business wins.

Earnies, which was launched with backing from UK-based consumer and corporate agency The Romans, has quickly grown a client roster that includes Moët Hennessy, L’Oreal, Taco Bell and ASOS, and generated £1.3 million in revenue in its first year.

Collins said: “Jess has been at the very top of my recruitment list since the day I launched Earnies, owing to what an incredibly impressive, sharp and talented operator she is. The sheer momentum of year one quickly steered our course in becoming a sizable agency off the bat.

“With such consistent growth in our client list, and consequently the agency itself, it’s imperative that we scale at the pace required and appoint an MD to oversee this side of the business. Jess is a new business powerhouse, and as commercially astute as she is charismatic. I couldn’t be happier to join forces again and propel the bright future of Earnies together.”

O’Donohoe added: “Joining Earnies at this moment in time feels a bit like stepping onto a rocket ship mid-launch – there’s so much energy, bravery, and a genuine appetite for doing things differently.

“This role means more than just overseeing brilliant work. It’s about building a business that attracts the sharpest minds and produces earned ideas that punch above their weight creatively, culturally and commercially. I’m thrilled to partner with Nikki and the team to shape what comes next.”