MUMBAI — Airbnb has appointed Edelman as its public relations agency of record in India, one of the top strategic markets for the homes and holiday lettings company.

Starting work this month, Edelman India will manage an integrated communications mandate covering brand and corporate communications for Airbnb.

Airbnb India communications lead Simran Kodesia said: "As one of the world’s largest marketplace brands known for innovative communications, we were looking for a partner that could bring new ideas to further evolve our story with creativity and authenticity, to deliver maximum earned conversation around our offerings. We are pleased to partner with Edelman to bolster our communication efforts in India.”

Edelman India MD Rakesh Thukral added: “We are delighted to partner Airbnb and look forward to creating stories that drive business outcome, while drawing on our robust corporate and public affairs capabilities to strengthen the corporate brand.”