Arun Sudhaman 04 Oct 2021 // 9:26AM GMT
SYDNEY — Edelman has expanded the regional leadership remits of its Australia leaders, the latest in a series of moves to revamp the firm's Asia-Pacific senior team.
Australia CEO Michelle Hutton's role as Asia-Pacific vice chair has been expanded to include regional client and growth functions, following the departure of chief operating officer Bob Grove last week.
Also, Susan Redden Makatoa has added a regional role as head of corporate to her existing remit as Australia MD. Edelman's previous Asia-Pacific head of corporate was Yvonne Koh, who left the firm earlier this year.
In addition to overseeing strategy, creative, data and digital, Hutton will also lead the firm’s regional client leadership, new business and marketing initiatives. Will Collie, Yeelim Lee and Neeraj Khanna, who head regional client growth, new business and marketing, respectively, now report to Hutton.
As head of corporate for Asia-Pacific, Redden Makatoa will oversee Edelman’s reputation and advisory practice across the region, reporting to Asia-Pacific CEO Stephen Kehoe and global corporate affairs vice chair Dave Samson. Redden Makatoa, who joined Edelman in February 2020, brings more than 20 years of experience to the position.
“With these moves, we are creating a more powerful, client-centric organization than ever before in APAC," said Kehoe. "We’re an agency that has never stood still; our pioneering spirit continues today and we have a collective hunger to deliver impactful and effective integrated work for our clients, with a One Edelman mindset."