SÃO PAULO — Edelman was named 2024 Latin American Regional Consultancy of the Year Tuesday at PRovoke Media’s LatAm SABRE Awards ceremony, which was held in Sāo Paulo in partnership with Brazilian trade association ABRACOM.

Edelman took top honors in the category, which recognizes the best firms across the region, ahead of finalists Burson, LLYC, LatAm Intersect and Porter Novelli. The agency’s selection reflected impressive growth for Edelman across Latin America, with fees up by close to 30% — the strongest performing region of the Edelman network — to $34 million.

Sherlock Communications took home the same honor in the Brazil Agency of the Year category. The award recognized a banner 2023 for the regional network, which capped the fiscal year up 50% over 2022.

Meanwhile, Zimat Consultores was named our Mexico Agency of the Year, recognizing its position as one of the country’s largest and most-decorated firms.

LatAm (Other Markets) Agency of the Year honors went to Pizzolante, which, at nearly 50-years-old, has remained Venezuela’s leading PR agency through political, economic and public health crises.

Analysis of all our finalists can be found here.

Regional Agency of the Year
Burson
Edelman
LLYC
LatAm Intersect
Porter Novelli

Brazil Agency of the Year
Approach Comunicação 
Grupo FSB
RPMA Comunicação
Sherlock Communications
Vianews

Mexico Agency of the Year
Addvox
Another Company
Weber Shandwick
Zimat Consultores 

LatAm (Other Markets) Agency of the Year
CCK
Pizzolante
MGC