Arun Sudhaman 07 Jun 2022 // 1:26AM GMT
HONG KONG — Edelman has named Delicia Tan as Hong Kong and Greater Bay Area CEO, filling a role that had been vacant since Adrian Warr became Southeast Asia CEO at the start of this year.
Tan takes charge of Edelman's offices in Hong Kong and Taipei, and is also charged with realising the firm’s Greater Bay Area strategy. As such, the firm's Shenzhen teams report into Tan, who will also partner with regional sector leads to further expand operations in the mainland city. She reports to Edelman Greater China president Pully Chau.
Tan moves in the opposite direction to Warr, having spent the bulk of her 16-year Edelman career in Singapore, including a succession of senior client roles. Most recently, Tan was MD and head of the Singapore office's corporate reputation practice, and also serves as Asia-Pacific chair of Edelman's DEI council. Earlier in her career, meanwhile, Tan spent two years overseeing Edelman Beijing's corporate practice.
"[Tan's] strong experience in client strategy and integrated corporate communications and her past work in China will enable us to continue our strong momentum in Hong Kong and Taiwan, while inspiring greater growth in Shenzhen," said Chau. "I envisage the adjacency of Shenzhen and GBA as an additional springboard for sustainable growth that will bolster China brands going global and Hong Kong-based enterprises tapping into China growth."
Tan succeeds Warr, who spent the past eight years leading Edelman's Hong Kong office, along with Taiwan and Thailand. Warr now oversees Edelman's Southeast Asian offices from Singapore.
"I’m thrilled to be a part of Edelman’s journey as we enter a new era of client-centric innovation with a focus on driving stronger partnerships and impactful client work," said Tan. "I’m dedicated to building on our strength as one Edelman across borders and disciplines; earning trust through action, while presenting the full value and creative power of Edelman in a seamless and relevant way to our clients."