Diana Marszalek 03 Jan 2020 // 10:44AM GMT
NEW YORK — Edelman and Washington consultancy Basilinna have struck a partnership to provide expanded services to clients based in China and the Middle East.
Specifically, the partnership will enable both firms to provide multinational clients with more integrated China and Middle East-focused public affairs and strategic communications offerings.
In the Middle East, Edelman will work with Basilinna’s partner, EN Investment, which has expertise in screening investment opportunities, interpreting and evaluating public policy and pursuing business development possibilities in Egypt and the wider MENA region. Basilinna’s leadership has long-term experience in policy issues, having worked with various government and other international institutions.
Edelman Asia Pacific CEO Stephen Kehoe said the partnership was created in response to the rapidly changing geopolitical and economic challenges clients of both firms are facing. “The Basilinna team has unique insights on issues related to China, the Middle East and US markets and a strong track record of matching those insights with effective strategies,” Kehoe said.
Basilinna CEO Deborah Lehr said Edelman’s expertise in communications is an “excellent complement” to her firm’s public affairs and PR teams that are particularly strong in China. “We find ourselves in a unique time in history where communications and government engagement are more critical than ever for multinational companies. Combining our firm’s strategic approach at positioning businesses, with Edelman’s world-class communications, will provide an exceptional offering to navigate this new normal,” she said.