NEW YORK — Edelman and musician Pharrell Williams have launched a creative advocacy agency with the goal of tackling issues facing marginalized communities.

The agency, Mighty Dream, will focus on producing creative work addressing major challenges facing communities of color like access to fresh food, mental health, credit worthiness and home ownership. The work will support social action campaigns, product development and policy change.

Mighty Dream is being led by Edelman’s global chief experience officer Taj Reid and Harshal Sisodia, the firm’s US head of influence. Todd Triplett, former head of TikTok’s creative lab, is the agency’s first creative hire. Williams and Edelman’s US CEO Lisa Osborne Ross will serve as co-chairs.

Mighty Dream will focus on recruiting from HBCUs with the goal of hiring BICOP creatives.  Later this year, the agency will host its first annual meeting to determine the most important topics facing BIPOC communities.

“Edelman has long been a steward of impact in society, and a student of what it takes to drive cultural, structural, and policy change via the concerted effort of the private sector,” said Ross. “Mighty Dream is built for tangible, real-world outputs — and a direct continuation of the work we have shepherded to build trust, inspire social action, and drive policy change. For Black and Brown communities, it’s a creative advocacy agency that’s for us, by us.”