LOS ANGELES – Edelman’s EVP of consumer and multicultural marketing Monica Bouldin has joined Hill+Knowlton as GM of its Los Angeles and Irvine offices, effective September 25.

Bouldin will report into H+K’s US president/CEO Andy Weitz.

“In this region we have incredible talent at all levels as well as clients across many sectors, from entertainment and automotive to healthcare and technology,” said Weitz. H+K's clients in Southern California include Fox, Amgen and the Tournament of Roses.

A spokesperson for Edelman didn’t immediately respond to questions regarding Bouldin’s replacement.

Prior to Edelman, Bouldin was SVP of consumer marketing for Ogilvy PR and a VP for consumer, entertainment and technology at Ruder Finn, all in Los Angeles. She has also worked at Warner Bros. and the Fox Broadcasting Company.