SINGAPORE — Edelman has shifted Hong Kong chief Adrian Warr to Singapore for the newly-created role of Southeast Asia CEO, overseeing Singapore, Malaysia, Indonesia and Vietnam.

John Kerr, who had led Singapore since the start of 2018, has been named vice chair of the firm's technology practice. Successors for his Singapore CEO position, and Warr's role as Hong Kong/Taiwan CEO, are yet to be confirmed.

The moves are the latest in a series of leadership changes that have taken place since Stephen Kehoe was named Asia-Pacific CEO at Edelman in 2019. These include the exit of regional COO Bob Grove and the arrival of Pully Chau to oversee Greater China, amid a broader restructuring of the firm's senior team in Asia. 

"As we continue to advance our plans towards our desired future, we are making important changes to our APAC leadership team today, in order to accelerate the growth of our people and our work, while creating a simpler structure that’s designed around the needs of our clients," said Kehoe. "Both John and Adrian are renowned leaders with proven track records for developing talent and driving business growth."

Warr has spent the past eight years leading Edelman's Hong Kong office, while adding oversight of Taiwan and Thailand. In his new role, he will focus on driving local expertise and cross-border collaboration across Southeast Asian markets, and will continue to lead the firm’s regional employee experience offering.

Kerr, who rejoined Edelman in 2018 after six years as regional MD of sister firm Zeno, is tasked with providing dedicated leadership of the firm's biggest industry sector by revenue.