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Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals.
The Eighth Edition updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field and expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions.
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PR Management
