NEW YORK— After 17 years of leading brand engagement with diverse audiences, Egami Group is moving beyond conventional “multicultural” marketing, championing a new framework that recognizes consumers as multidimensional rather than confined to racial or ethnic categorizations.

"For too long, multicultural marketing has been treated as a bolt-on strategy—an approach that segments audiences into silos like Black, Hispanic, or Asian rather than recognizing the full scope of their identities,” said founder and CEO Teneshia Jackson Warner. “But today’s consumers are more than a demographic label. They bring intersectional identities, cultural nuances, values, aspirations, and experiences that don’t fit into a single box. Multidimensional marketing is general marketing because all consumers are multidimensional.”

That philosophy underpins Egami’s broader rebrand, which positions the agency as a business growth accelerator connecting brands with multidimensional audiences.

As part of this evolution, Egami is introducing a new visual identity and expanded offerings, including:

  • Egami Insight, an AI-powered consumer insights tool.

  • The Multidimensional Growth Accelerator Assessment, which helps brands evaluate how well they resonate with today’s evolving audiences.

  • Image Matters, a cultural issues dashboard that guides brands on when and how to engage with key social issues.

Warner emphasized that the traditional approach to multicultural marketing—segmenting audiences into one-dimensional categories, often defined by race or ethnicity—no longer reflects reality.

“We see countless examples—Afro-Latinas, a Black woman married to a Jewish man, second-generation immigrants balancing multiple cultural influences—where consumers reject a singular identity,” she said. “Brands that continue relying on outdated segmentation models are missing opportunities. The true general market today is multidimensional.”

“This rebrand isn’t just about us—it’s about where marketing needs to go,” Warner said. “The world is changing, culture is evolving rapidly, and brands can’t afford to keep marketing in silos. We’re here to help them break down those barriers and build meaningful connections with today’s consumers.”