PRovoke Media 11 May 2020 // 5:17AM GMT
LONDON—Edelman and the firm’s clients have won three IN2 SABRE Awards—more than any other agency—in this year’s EMEA region competition. The IN2 SABREs recognize work that focuses on insight and innovation, using a wide variety of channels and media to connect with an organization’s stakeholders.
Edelman won awards in the Best Use of Photo Networks category for its “The Unluckiest Traveller: #rsatravelphotofails” for the Republic of South Africa; in the Best in Brand Narratives category for “Eternal Run” with ASICS; and in the Best in Identity Branding category for “The Recycled Logo” on behalf of bottled water brand DeepRiver Rock.
Several firms were awarded two SABREs: UK digital specialist Coolr; Russian firms CROS and Orta Communications; global agency Hill+Knowlton Strategies; and Romania’s MSL The Practice.
"Our judges once again saw an extraordinary variety of work, with PR firms and communications department across the region using experiential, digital, social and other channels to create innovative and engaging content, events, and memes," said SABRE jury chair Paul Holmes. "All of our honorees are on the cutting edge of creative public relations."
The awards will be presented during a virtual broadcast—replacing the physical PRovoke EMEA event, which has been canceled due to the coronavirus—details of which will be announced in the coming weeks.
A complete list of EMEA IN2 SABRE winners and certificate of excellence honorees can be found here.