LONDON — Hill+Knowlton Strategies’ mobility and transport practice has won a brief with AppyParking+, the UK’s smart parking app, to support on consumer communications and brand reputation. H+K will build on brand awareness for AppyParking+ to grow its PR presence beyond its traditional B2B focus.

LONDON — Rooster has won two new clients after competitive pitches: the agency has been appointed by Hawkes, BrewDog’s cider brand, to deliver a PR programme to drive brand and product awareness among consumer and trade audiences. It has also won period pants brand Wuka, which previously retained Play PR and Hope&Glory. Rooster, which now has annual fees of £2 million, works across four sectors: travel and tourism, consumer and lifestyle, business and corporate, and property and placemaking.

LONDON — Independent PR agency The PHA Group has been appointed by the Royal National Lifeboat Institution (RNLI), to support the charity’s annual flagship fundraising campaign, Mayday, for a second year running. This year, The PHA Group’s campaign will involve an emotive launch event, underpinned by a series of press office and influencer engagement activity, to position Mayday as the RNLI’s main national annual fundraising event, while driving campaign engagement and signups for the Mayday Mile run/walk.

LONDON — Lemongrass Marketing has won five new clients in the travel and hospitality sector: The Athenaeum Hotel & Residences in London; Basel Tourism Board, which appointed Lemongrass as its UK PR Agency to focus on the undiscovered parts of the Swiss city; camping accommodation site Campsited; David Lloyd Leisure’s new health facility in Bicester; and sustainable tour operator Slow Adventure, which has briefed the firm to support the UK launch of adventures in Scotland and Sweden, followed by Finland, Iceland, Ireland and Italy.

LONDON — French video compression, delivery and streaming firm Ateme has appointed media and entertainment technology and services specialist Bubble Agency as its global PR and social media agency after a competitive pitch. Bubble Agency’s press office will help raise the brand’s profile around the world, targeting content owners, broadcasters and service providers.

LONDON — Brandnation has been appointed by leading British performance eyewear brand, SunGod, to handle its UK PR brief. The agency has been retained to support SunGod through its next phase of growth as its moves toward becoming B Corp certified by the end of 2022.