LONDON — Brand activism agency Don’t Cry Wolf has won natural lifestyle B Corp brand Vivobarefoot’s (pictured) PR account, and will manage its UK press office and creative campaigns, working with the shoe company’s leadership team. Agency CEO John Brown said: “I have been wearing Vivobarefoot products for years and know how important the brand’s work is to try and revolutionize the traditionally toxic footwear industry. Over time Vivobarefoot has evolved and is now heading into an extraordinary era where the organisation is prepared to prioritise regeneration and the rewilding of both the natural environment and the hearts and minds of people across the world.” Don’t Cry Wolf’s B Corp client roster includes healthy recipe box service Green Chef, and fashion brand North Sails.

CARDIFF — Cowshed has won a three-year contract with the Welsh Government to deliver communication campaigns that support the national commitment to ending Violence against Women, Domestic Abuse and Sexual Violence (VAWDASV) in Wales. This new contract will see the agency work in communities, with businesses, the third sector and survivors of domestic violence to undermine environments in which domestic abuse, harassment and violence take place. Cowshed’s client roster includes Welsh Government, National Adoption Service, Foster Wales, Welsh Ambulance Service Trust, England Athletics, United Nations Refugee Agency and Keep Wales Tidy.

MUNICH — Hydration company Waterdrop has appointed Milk & Honey PR as its lead PR agency across the DACH region. The agency will support Waterdrop’s growth in the region, running its PR program and press office in German-speaking countries and activating sponsorship deals with elite athletes including ATP tennis players Danielle Collins and Taylor Fritz, and Olympic silver medal winner in the Super-G ski event, Mirjam Puchner. Founded in 2016 in Austria, Waterdrop is on a mission to encourage people to drink more water, in a more sustainable way. The team will be led by Milk & Honey DACH chief executive Manuel Hüttl.

LONDON — A new boutique technology communications consultancy, Duet London, has launched to make senior communications expertise accessible for fast-growing technology start-ups and scale ups, particularly those with founders from diverse backgrounds. Duet London is led by two veterans of technology communications: Lucie Bickerdike, previously head of enterprise technology at Diffusion, who has worked with technology brands including Facebook, Google Cloud, Microsoft Advertising and Salesforce; and independent consultant Jazz Gandhi, who has worked with Sony Ericsson, Microsoft, IBM, Vodafone UK and Fujitsu.

LONDON — Splendid Communications, which has worked on vegan and meat-free initiatives for Greggs and Burger King, has added to its plant-based credentials after being appointed as the retained PR agency for The Flavourists, a start-up plant-based meal kit and sauce company. The agency will run the brand’s press office function as well as positioning the founders as thought leaders.

LONDON — Insurance firm Vitality has appointed Brands2Life after a competitive pitch to manage UK consumer PR. Brands2Life will support Vitality with media, PR strategy and execution across its three product lines: Health, Life and Car Insurance. The agency will work with the insurer and its internal press office to raise awareness of its differentiators, clinical expertise, positioning Vitality as an innovative, data and insight-led company and its Shared Value approach to insurance, based on the premise that what is good for the customer, is good for the business and positively impacts wider society.

GENEVA — Strategic communications consultancy Wachsman, which is focused on financial services, emerging technology and digital assets, has opened its newest office in Switzerland: its third in Europe and seventh worldwide. Wachsman Geneva will be led by Alex Sheehan, who joined the Dublin office in 2017 and has served as director of Wachsman Singapore for the past three years. Earlier in 2022, Wachsman opened additional US offices in Los Angeles and Washington DC, as well as an office in London. Wachsman had previously established locations in New York, Dublin and Singapore. The company’s growing footprint in EMEA is overseen by Dublin-based MD Liam Murphy.

LONDON — The Booker Prize Foundation has appointed Premier, which specialises in communications for the international entertainment, arts and culture sector, to provide year-round public relations, marketing and event management services for the Booker Prize, International Booker Prize and wider portfolio after a competitive pitch. The charity engaged Counterculture Partnership to run the tendering process. Premier has produced premieres for films such as Top Gun and launched shows including Succession and Hamilton, as well as working with Sky Arts on its partnership with the Cheltenham Literary Festival, and publishers Puffin, Bloomsbury and the Quarto Group.

LONDON — Siren Comms is the latest PR agency to be certified as a B Corp, joining a growing group of agencies who are holding themselves to rigorous social and environmental standards as well as shareholder profit. Siren is now part of a community of 6,058 businesses globally which have certified as B Corps. Along with its track record in travel, transport and leisure, the agency works with purpose-led organisations such as Motability Operations, Uber Boat by Thames Clippers, as well as a number of other B Corp businesses.

GLASGOW — Perceptive Communicators is teaming up with Cancer Card to provide pro bono communications support after the Scottish charity’s successful application to the agency’s Improving Lives campaign. Cancer Card was founded to support those affected by cancer with a one stop shop to access relevant information, services, support and products. Improving Lives gives Scottish charities the opportunity to access free support from the Perceptive team to overcome various communications challenges. The agency has previously supported charities including Action for Children, Action Aid, Glasgow Children’s Hospital Charity and the Prince & Princess of Wales Hospice.