PRovoke Media 28 Feb 2022 // 4:26AM GMT
LONDON — Washington D.C. has retained Finn Partners to handle travel trade and consumer PR as the city looks to boost tourism after the easing of international travel restrictions. The agency will develop strategies to attract UK tourists back to the US capital and promote tourist destinations.
LONDON — Travel specialist Lotus has been appointed by Tuscany-based hospitality company Shaner Ciocco as its PR agency in the UK and Germany. Lotus will manage media and influencer outreach for the relaunch of the Renaissance Tuscany Il Ciocco Resort & Spa (pictured) and Grand Universe Lucca Autograph Collection hotel. The account will be led by Lotus head of business development Hollie Thomson.
LONDON — Femtech firm Flo Health, the company behind the Flo menstrual cycle tracking app Flo, has appointed Gallium Ventures as its PR agency of record in the UK. Flo Health has previously collaborated with Gallium on a project basis, including communications around Flo’s latest funding round and for the launch of the company’s Pregnancy Loss Policy for employees.
LONDON — The PHA Group has been appointed by reusable bamboo cloth nappy company LittleLamb to increase brand awareness in the UK via press office, influencer engagement and seasonal campaigns. The agency’s consumer and lifestyle team will promote the product range while educating consumers on switching to reusable nappies.
LONDON — Neon Brand Communications, which specialises in sports, wellness and luxury lifestyle brands, has been appointed to manage the UK launch campaign for Mahala Botanical, a premium, alcohol-free spirit created in South Africa by Amy Grantham, former global communications lead for Pernod Ricard brands including Ballantine’s, Beefeater gin and The Glenlivet.