PRovoke Media 09 May 2022 // 3:42AM GMT
LONDON — Innovative coffee capsule machine start-up Morning (pictured), set up to make sustainable, specialist coffee more accessible, has appointed Milk & Honey PR as its agency to launch the brand in the UK. The agency’s remit includes always-on consumer and trade press office, creative campaigns and partnerships, as well as both organic and paid influencer activation and engagement.
LONDON — Football price comparison brand Footy.com has appointed football PR and sponsorship specialist MatchFit as its retained agency. MatchFit will lead on communications, with a remit to showcase the brand’s purpose to make football more affordable for players and fans by allowing them to search, compare and save money on kit, boots and equipment from leading sportswear brands and retailers. Footy.com joins LiveScore, the FA, the EFL and a leading football club on MatchFit’s roster.
LONDON — Hope&Glory has won a competitive pitch to lead UK PR for global fashion marketplace Depop, a subsidiary of Etsy. The retained brief will see Hope&Glory working with Depop’s in-house team to deliver a series of campaigns that consolidates the brand’s position as the undisputed and go-to home of progressive fashion. The brief includes extending Depop’s appeal beyond its existing Gen Z heartland at the same time as continuing to champion circular fashion and being a cultural commentator. The account will be led by Hope&Glory chief client officer Jo Carr and associate director Sophie Hickman, reporting to Depop’s UK consumer PR lead, Sophie Webb.
LONDON — Arthritis Action, the UK charity giving practical support to those living with arthritis, has enlisted the services of Brands2Life as it celebrates its 80th anniversary. The agency’s remit includes media engagement to drive awareness and education in national and lifestyle media.
LONDON — AI-driven marketing and sales enablement platform Highspot has appointed performance-driven marketing and communications consultancy Hard Numbers as its lead PR agency in the UK. The agency’s remit includes thought leadership and content creation designed to drive traffic and leads from marketing, sales enablement and sales professionals at large corporations.
LONDON — Newsfeed PR, part of the VCCP Group and sister agency to Good Relations, has been appointed to lead communications for Govox Wellbeing, a mental health and wellbeing platform that helps organisations to connect, identify and support employees and members. Govox Wellbeing was founded in 2018 to help reduce the number of young people taking their own lives, after the personal experiences of its founders at their local rugby club. Newsfeed PR will deliver a press office and peak-campaign function throughout 2022, with the account led by Jodie Simpson, executive director of Newsfeed PR and Good Broadcast.
LONDON — Greek dairy brand Dodoni, which sells over 80 products in 52 countries including Feta cheese and yoghurt, has appointed Boldspace to lead brand building and creative campaigns across the UK, the US, Australia, Spain, Italy, the Netherlands and Germany, after a competitive pitch between five European agencies.
MANCHESTER — Smoking Gun has been appointed by field marketing specialist Dee Set Group, which helps to improve online and in-store retail performance for brands including Asda, Morrisons, Sainsbury’s, Kellogg’s, Unilever and Coca Cola. Smoking Gun will handle Dee Set Group’s corporate communications and lead on the development and launch of a new AI technology brand. The retained account will incorporate corporate profiling, events, thought leadership and stakeholder engagement.
LONDON — AE Live, which provides graphics and data to broadcasters, sport federations and production companies, has appointed media and entertainment technology and services specialist Bubble Agency as its global PR and digital marketing agency. The agency will help elevate the company’s profile within the broadcast, live events and sports sectors, via media relations, thought leadership and campaigns including AE Live’s 30th anniversary.
HAMPSHIRE, UK — Jargon PR has been appointed by UncommonGood, an integrated platform that helps non-profits to streamline fundraising, project management, marketing, volunteers and administration. The agency’s content-led campaign will target the non-profit, charity, education and technology media in the US to position UncommonGood as a productivity tool for companies looking to make a positive impact.
LONDON — Rise at Seven has launched a new reactive marketing service, Rise Live, that promises to put brands at the centre of trending topics in no more than one hour. The service covers social, PR, influencer, content and paid media using the agency’s trend tracker tool, Early Risers, that tracks search and social trends live globally across Google, Pinterest, TikTok, YouTube and Amazon. The agency has already generated £1.2 million in fees from this service and has expanded the offer to the US, Germany, Spain and the Netherlands, working with clients including Revolution, Boohoo and Oh Polly. The team of ten is led by head of reactive PR Kate Leach.