FRANKFURT—MSL Group and its clients will take home three Innovation SABRE Awards at our annual awards ceremony, which will take place during the day of PRovoke Media’s EMEA Summit on March 23 in Frankfurt, ahead of the evening’s SABRE Awards dinner. Both presentations and the conference will take place at Gesellschaftshaus Palmengarten, one of the city’s most elegant and historic venues.

The complete list of Innovation SABRE honorees is announced today, and while MSL: and its clients led the way, there are firms from all across the region with two winning pieces of work: international networks such as Edelman, Ogilvy and Team Lewis; UK firms like Hope & Glory and Lynn; Nordic firms Kurio, SEK and Trigger; Switzerland’s Farner; Seesame from Eastern Europe; and Retroviral from South Africa.

“The quality of work from across the region was simply stunning,” said Paul Holmes, who chaired the EMEA SABRE judges. “We broadened the Innovation SABRE categories this year to include everything from virtual worlds to campaigns that combat disinformation, from gamification to behavioral science. Across all of these categories, PR firms and their clients are producing content that connects with consumers and other key stakeholders, using traditional tools and cutting-edge technologies. It’s genuinely inspiring.”

Holmes singled out a new category that focuses on a different timely issue each year. “This year’s issue was Ukraine, not surprisingly. In the end we could not select just one winner from among all of the campaigns that countered Russian disinformation or provided support to Ukrainian refugees and we ended up presenting three SABREs in this category. The work was simply too good not to recognize.”

The Innovation SABREs will be presented during the day, as part of an EMEA Summit that will focus on the concept of “Mission: Possible,” a theme that captures both the importance of corporate citizenship, and the value it adds to the lives of their stakeholders, but also the elevated possibilities for the future of public relations in a world where trust, credibility and reputation are all at a premium.

Tickets for the conference and Innovations SABREs and for the evening’s SABRE Awards are on sale now.

A complete list of EMEA SABRE finalists is here.

A special thank you to all this year's partners for your support. If your organisation would like to be part of our European Summit, we have a few opportunities available. Please reach out to Kim Cataldi at [email protected]