LONDON — The founders of social and digital marketing consultancy OneFifty, Katie Buckett and Alex Pearmain, have launched a new content platform, Rogue Ponies. The platform will match brands with social media content creators from around the world. Buckett said Rogue Ponies would offer brands content “from people who are more effective, cost less and are quicker at delivering it than anyone else. We make content creators your professional content studio.”

LONDON— MSL has hired Jonathan Lomax to lead its corporate communications and reputation management practice. Lomax joins from MHP Communications, where he was MD and head of corporate affairs. He will be supported in growing the practice by new senior director Simon Harrison, former director of coverage at CNN International, who has been tasked with boosting MSL’s media relations and training offer.

OXFORD — Corporate communications consultancy Fourtold has recruited Kathryn Bowditch (pictured) to join its growing UK and international team. Bowditch previously led the professional services team at FTI Consulting, and will lead on advising clients and supporting Fourtold’s growth of Fourtold, focusing on the professional and financial services sector. Fourtold MD Adam Powell said: “Kathryn is a great addition to our growing team and the fact we have been able to lure her from a great business like FTI Consulting reflects the quality of work and the client base we have built.”

LONDON — Not-for-profit healthcare organisation Nuffield Health has appointed Good Relations as its retained UK consumer PR agency after a four-way competitive pitch. The agency, part of the VCCP Partnership, will work with Nuffield Health’s communications and marketing teams to consolidate its gym and hospital offerings under one fitness, health and wellbeing proposition. The team will be led by Sophie Taylor-Roberts, Good Relations executive director for health and wellbeing.

LONDON — Lewis has appointed Simon Billington as its first UK creative director. In his new expanded role, Billington will continue to be the head of Lewis Purestone, the agency’s digital marketing division, and will lead a team of 25 analysts, designers, videographers, content strategists and in-house UX and coding developers. Lewis in London will be working with other digital hubs in the US, Europe and China to evolve its services in the areas of analytics, paid media and apps.

OLSO — Norwegian has appointed Philip Allport as its director of communications and public affairs in the UK and Ireland. Allport brings more than a decade of aviation and travel experience to the airline, having been part of British Airways’ media relations team and most recently as associate director of The PC Agency, working with clients such Finnair, Aer Lingus and Qatar Airways.

LONDON — Chapel Down Group has appointed Well Hello to manage consumer and corporate PR for its Chapel Down wine and Curious Brewery beer and cider brands after a competitive pitch. Mark Harvey, Chapel Down Group’s MD of wine & spirits, said: “We saw quite a few agencies and were impressed by Well Hello from the start. Nick Woods and his team have shown strategic insight, creative flair and have done brilliantly to get under the skin of our brands so quickly.”