BRATISLAVA—Silvia Kušnírová, a past-president of Slovakia’s PR Association and former co-owner of SABRE Award-winning firm Dynamic Relations 2000, has founded SKPR, which will specialize in strategic consultancy and communication campaigns. Services will include media training, business-to-business and consumer PR, public affairs, and crisis communications. Before entering the world of public relations, Silvia worked for ten years as a journalist and a TV anchor in several political shows.

LONDON—Regional airline Flybe has appointed Andrew McConnell as director of communications and public affairs. He served most recently as the head of UK corporate and public affairs at Easyjet. He previously held positions at Heathrow Express and Gatwick Express.

LONDON—National Citizen Service has appointed Blue Rubicon as its new digital and youth PR agency, following a competitive pitch. The firm is tasked with continuing to grow NCS as an aspirational brand for 15-17 year olds through creative and digitally integrated campaigns, working as part of a multi-agency team. It will deliver national campaigns centered on young people’s passions and interests and work with NCS and its provider network to drive brand engagement and program sign-ups.

BARCELONA—Canela Public Relations, with headquarters in Barcelona and offices in Lisbon and Madrid, has joined ECCO International Public Relations, a public relations and marketing services network that operates a network of independent, owner-managed agencies spread over 40 countries worldwide. Canela will be its sole agency for Spain and Portugal. The firm provides media relations for clients in the consumer technology, lifestyle and business to business sectors.

LONDON—Ceuta Healthcare, in partnership with Rinovum Women's Health, has appointed Zeno to handle the launch of its conception aid The Stork. Rachel Vrettos, UK director of healthcare for Zeno, will lead the activity.

LONDON—Blue Rubicon has hired Sky News correspondent Stephen Douglas to join its media training and communications coaching team. Douglas has a decade of experience as a television reporter with ITV, ITN and Sky. At Blue Rubicon he will provide specialist support to the agency's clients in the UK and around the world.