LONDON—Instinctif Partners has extended its UK public policy offering by acquiring London based consultancy Champollion. Champollion, which will integrate within Instinctif Partners' public policy practice, specialises in public affairs, media relations and digital communications, with particular expertise with international NGOs, innovative corporates and higher education institutions. As part of the deal, Simon Buckby and Estelle McCartney join Instinctif as managing partners.

BERLIN—Brunswick Group is expanding its offering in Germany with the opening of a Berlin office for its creative agency MerchantCantos. MerchantCantos will advise Brunswick clients in Germany on digitization, brand and investor communications, employee engagement and sustainability. MerchantCantos had previously supported German clients from its other international offices, including current work for Bayer AG related to the planned Monsanto acquisition. The MerchantCantos office is managed by Philipp Gutmann, previously responsible for brand marketing at ImmobilienScout24.

LONDON—The Museum of London has hired Pagefield to work on its upcoming City Now City Future season. The work will help reposition the museum ahead of its 2022 move to West Smithfield, where content will focus on contemporary issues that matter to everyday Londoners.

LONDON—Technology PR agency Wildfire has been awarded the UK PR account for Qualtrics, a leader in experience management that brings together customer, product, brand and employee insights in one place. Wildfire will be responsible for building awareness of Qualtrics, focusing on customer experience and marketing professionals, helping to position the company as the creator of the experience management category, and creating campaigns that support lead generation.

LONDON—Talker Tailor Trouble Maker has been appointed PR agency for global hotelier Abigail Tan-Giroud and St Giles Hotels, supporting nine hotels spanning Asia, Australia, Europe and North America. The PR team will focus on communications, stunts and brand partnerships to upstage competitors, beginning with a street-art uniform collaboration in April.