LONDON — Ogilvy UK has announced a global partnership with Instagram influencer marketing service Takumi to expand the capability of the agency’s proprietary InfluenceO tool across key markets. Ogilvy said the deal would help brands run multi-country, multi-language influencer campaigns while mitigating the risk of fake followers. InfluenceO, which is GDPR-compliant, covers more than one billion influencers across 60,000 categories. Ogilvy has developed influencer campaigns for brands including Bacardi, HomeSense, Skoda, and Boots, and Takumi has worked with global clients including P&G, Pernod Ricard, Nike and General Mills.

LONDON — Cirkle has won a six-figure consumer, digital and trade communications brief for dairy-free probiotic drink brand Biomel after a competitive pitch. The agency will focus on building consumer brand equity, educating on product benefits and driving distribution within key trade channels.

LONDON — Way To Blue has launched a new fashion and beauty division, We Are Raven. The consumer, lifestyle and entertainment agency already works with Selfridges, Mulberry and the British Fashion Council. The new offer will be headed by managing director Yasmin Eady and brand director Sophie Jewes, both formerly part of the senior team at fashion creative, PR and talent agency Starworks Group.

LONDON — DFS, Britain’s biggest sofa retailer, has appointed employee engagement specialist Synergy Creative as its strategic partner to help communicate its transformation programme to more than 5,000 employees across the DFS group, including DFS, Dwell, Sofa Workshop and Sofology.

LONDON — Health technology brand Owlet Baby Care has appointed Battenhall as its UK retained full-service media agency of record after a competitive pitch. The company's flagship product, the Smart Sock (pictured), is a baby monitor that tracks a baby's oxygen levels and heart rate during sleep. Battenhall will oversee all aspects of media, PR, digital, social media and marketing communications to raise brand awareness and drive sales of the Smart Sock and other new products in the UK.

BERLIN — Hill + Knowlton Strategies has appointed two new members to its German leadership team: André Wigger, who leads the change management and employee engagement and was also recently made head of the agency’s Studio creative and design hub in Germany; and Miriam Holbe, head of brand and marketing.

LONDON — Healthcare creative and comms agency Publicis LifeBrands, part of Publicis Health, has hired Natalie Iddles as associate director. She was most recently associate business director at JWT London. Her experience spans global launches and portfolio management for brands including Reckitt Benckiser.

MOSCOW — iMARS Communications has won the brief for a communications campaign to promote physical culture, sport and a healthy lifestyle among citizens of the Russian Federation as part of the federal ‘Sport is a way of life’ project. The agency will be responsible for integrated creative strategy, as well as information around activities.

LONDON — Independent agency Common Industry, which works with purpose-driven brands, has appointed Amanda Moorby as managing director. She joins from design and advertising association D&AD, where she was partnerships director, and will report to Common Industry CEO and founder Liam Fay.

DÜSSELDORF – Thorsten Sachtje has joined Ketchum as director of strategic planning. He was most recently senior consultant for digital strategy at digital agency Artefact. Also joining Ketchum from Artefact is digital consultant Yvette Rechul. Both report to Düsseldorf lead Gilles Bouillot.