PARIS—French public relations firm Cap & Cime PR has formalized its acquisition of the French operations of Waggener Edstrom, which announced its plans to withdraw from the French market in February. Cap & Cime PR will manage numerous accounts in the IT and new technologies sector, including Aruba Networks, Texas Instruments DLP, and Brightcove. Cap & Cime PR will also become one of Waggener Edstrom’s “Global Alliance” partner agencies.

PARIS—Nathalie Namade has joined the Carrefour Group as head of public affairs. Having trained as a lawyer, Namade is a specialist in consumer issues, particularly regulatory, legal and fiscal issues in the retail sector. She was previously head of legal and fiscal affairs with the Federation of Trade & Retail, after working with the Paris Chamber of Commerce & Industry as a lawyer.

LONDON—International media analysis and business intelligence firm Commetric has hired Sarah Curnow to support corporate client growth and manage key accounts. Formerly with Accenture, Curnow moved to head business intelligence at Hill & Knowlton EMEA, where she worked with other WPP companies such as Kantar Media and Mindshare. She then founded her own research company, working for the UK’s Foreign & Commonwealth Office and the British Council and providing an outsourced research solution for Dow Jones.

MOSCOW—IPREX, the global network of communication agencies has extended its coverage to Russia through new partner agency Avangard Global Communications. With offices in Moscow, Voronezh, and Krasnodar, Avangard offers services from marketing communication to event management, with a digital practice and corporate specialists offering internal communication, crisis work and CSR. Clients include BASF, AGCO, Malta Tourism Authority, Philip Morris and PepsiCo.

LONDON—Aerohive Networks, the cloud-managed enterprise wi-fi company, has appointed Octopus Group for a multi-market integrated communications program to drive brand awareness and customer growth. Focusing on a range of key vertical industries, the program will initially run across the UK, Germany, France, Netherlands and Australia, working with Octopus Group’s ION Network.

DUBAI—Noor Bank has appointed Paul Mampilli as head of marketing and corporate communications, responsible for driving Noor’s visibility among key market segments and stakeholders and raising the brand profile of Noor Investment Group and associate companies. Mampilli has more than 22 years of experience in marketing, advertising, media and corporate communication sectors, with organizations including Visa, MasterCard, TBWA and BBDO, and most recently with Publicis Groupe’s Resultrix.

LONDON—W has been appointed by UK Broadband to launch its consumer brand, Relish, a service designed to disrupt the broadband market in the UK capital.  W has been working on the strategy, creation and execution of a PR campaign to launch the service last month. An ongoing program of media engagement across print, broadcast and online channels will build the brand and drive sales. W will also manage the social media for the Relish brand channel.

MUNICH—häberlein & mauerer has added Reserved as a new client. The fashion international team at the agency’s Berlin office will work on behalf of the fast fashion label, a brand of the LPP textile group, a global business with over 1,600 stores. The account includes media relations, social media, events and marketing campaigns. The focus is on communicating the market entry and on building up a brand profile in Germany.