LONDON—Mischief has been selected to provide public relations support for Newmarket racecourse. The campaign will spread across the 2016 summer season, including the Moët & Chandon July Festival in July. The account will be led by Mischief sport and media director Kate Miller.

HELSINKI—Leading Finnish independent AC-Sanafor has rebranded as Ahjo Communications.  
Ahjo is an old Finnish word for a fire “where steel is forged and durable things are born,” the agency says. “As a name, it represents our work ethic as we always want to create hiqh-quality, meaningful communications.”

LONDON— Rosemary Brook, longtime board director and shareholder of Kaizo, will be retiring from the independent PR agency in July. Brook has been with Kaizo since 2001, and served as the chair of the Argyll Consultancies, its previous owner, before being key part of the team that led an MBO in July 2011.

BRUSSELS—Whyte Corporate Affairs has developed a new smartphone application that allows executive managers and communication officers to be connected 24/7 for crisis management purposes. The W Crisis app allows for two types of use: a free use that allows anybody downloading the app to have access to a number of key tips in case of crisis, and to a list of all major Belgian media. A second use, optional and requiring upstream preparation, provides secured access to a compay’s own contacts and crisis manual.