BRUSSELS —  Karen Massin (pictured), former chief executive of BCW Brussels, has been appointed Google’s head of government affairs and public policy in Brussels. Massin led BCW’s operations in Brussels for six years and had been with Burson-Marsteller in Belgium for nearly 20 years. She was succeeded at BCW by Andrew Cecil.

LONDON — Jaguar Land Rover has promoted Chris Thorp to corporate affairs director. He was previously responsible business director. Before joining the firm in 2014, the former Auto Express editor was European content strategy manager at Nissan. Thorp’s remit includes internal communications and responsible business activities, reporting to global legal director Keith Benjamin.

LONDON — MHP Health has appointed Alison Dunlop as a senior director in its patient advocacy team. Dunlop had been managing director of MSL UK’s health practice since 2018 and had also worked at Euro RSCG, Munro & Forster, Chandler Chicco Agency, Weber Shandwick and Edelman. In her new role, Dunlop’s brief is to strengthen MHP’s patient advocacy offer for health clients, reporting to head of health Kate Pogson.

LONDON — has appointed Manifest as its PR agency after a competitive pitch, to help the brand engage customers while hotels are still impacted by Covid-19. The integrated PR, social media and content brief includes helping develop a brand strategy.

LONDON — Good Relations sister agency Newsfeed PR has hired Brands2Life’s head of consumer, Jodie Simpson, as executive director. Simpson spent 12 years at Brands2Life, having previously worked at Nelson Bostock, Kazoo Communications, Lexis, Hill+Knowlton Strategies and Bite. In her new role, Simpson will be overseeing client work, team development and agency growth and reporting to Good Relations Group chief executive Richard Moss.

LONDON — Former MHP managing director Mike Robb and former MD of brand strategy and content agency Studio Black Tomato, Nick Ford-Young, have launched a new advertising, marketing and public relations agency, Bold White Space. Mike Nicholson, who previously led planning at MullenLowe, VCCP, Ogilvy Action and Diageo, is the agency’s strategy lead, with creative overseen by Adam Griffin, ex-Leo Burnett, and JWT. Katie Sogorski and Rachel Mason provide senior PR and communications experience, having worked for agencies including M&C Saatchi PR, Freuds and Porter Novelli.

BERLIN — The former head of social media news at global German broadcaster Deutsche Welle, Mischa Heuer, has joined the German office of MSL as co-head of Digital and Social Media. He will work with Adrian Rosenthal, who has led MSL's digital and social function since 2012.

LONDON — Element Communications, the specialist B2B technology PR agency founded last year by Whiteoaks international client services director Tom Webb, has appointed Simon Moss, former Whiteoaks business development director, as a director. The agency’s clients include tech investment firm Granahan McCourt Capital, as well as businesses from across professional services, private equity, fintech, cyber security and HR technology.

LONDON — ZPR, a Finn Partners company, has been appointed by global online marketplace Fruugo, which operates in 46 countries, as its retained agency. ZPR will lead the firm’s first PR push to build its media and social corporate reputation within the corporate, trade and retail sectors.

LONDON — Sapience Communications has won four new clients during lockdown: cryptography data protection company Applied Blockchain, which has just won a £2m funding round; edtech company StageClip, which has pioneered virtual graduations for universities around the world; SilverCloud Investments, which invests in owner-managed businesses and firms that have been considered non-core and divested by larger companies; and supporting NF Communications’ work for Shiva Foundation, which aims to end human trafficking and modern slavery in the UK.

LONDON — 4media Group UK has been appointed by Henkel, parent company of Right Guard deodorant, as agency partner for its brand re-launch, after a three-way competitive pitch. The account includes all of 4medials core services, including research, broadcast, and video production.

SURREY, UK — Cyber security PR and marketing specialist Éclat Marketing has appointed Robin Campbell-Burt as its new deputy managing director. Campbell-Burt spent eight years as board director at B2B tech PR agency Spreckley. His new role covers new business development, client services, and overall company operations.

LONDON — Purpose-driven communications specialist Barley Communications has promoted Laura Harrison and James McCollum to director roles. Harrison has worked with the agency since 2016 and was made head of sustainability in 2019, while McCollum joined as an associate director in 2018.  Both report directly to agency founders James Ford and Sam Williams, and will work to expand Barley’s sustainability, health, third sector and public sector client roster.

LONDON — The PRCA’s latest Covid-19 confidence tracker shows another increase in industry confidence, with 25% of respondents saying they were very confident about the future of their organisation, compared with 18% at the start of lockdown, and 54% saying they were quite confident, compared with 36% in the first tracker on 31 March.