LONDON—Gemalto, the digital security firm, has appointed Brands2Life as its corporate and lead social media agency of record following a three-way pitch process. Brands2Life will support Gemalto's brand and customer engagement on social media, running a program of global campaigns, content and training that helps extend social media's reach within Gemalto and beyond.

LONDON—Mischief has been appointed as the retained UK consumer PR agency for premium dessert brand Gü. Mischief will handle consumer campaigns and a creative press office, focusing on the launch of new single serve puds.

LONDON—Exterion Media, one of Europe's leading privately-held out-of-home advertising businesses, has appointed Bite as its UK and group PR agency to boost its profile and brand . Bite will provide media relations, communications campaign support, digital content, and social expertise to the company, focusing on building awareness of the Exterion Media brand as a leader in engaging urban audiences. 

LONDON—Shopa, a new social shopping site that lets people buy and share items and receive rewards for their social style clout, has appointed Shine Communications to launch the brand and deliver an annual programme to target bloggers, key influencers and top tier media.

FARNHAM—Visual information management company Encompass Corporation has engaged The Whiteoaks Consultancy to deliver a PR launch programme to catapult it into the UK market. The effort will focus on developing the profile of Encompass and positioning the company at the forefront of the visual information management market, in particular for the UK restructuring and insolvency market.

LONDON—Edmiston, a leading superyacht charter and sales specialist, has appointed W to handle its corporate and consumers communications on a retained basis. The firm will support the launch of the E100, Edmiston's annual charter "directory," of the finest yachts of the year. W will help build Edmiston's profile and to position the business as an aspirational brand and as a thought leader in the luxury sector.

RICHMOND—RM Results, an international leading provider of e-marking solutions for exams,  has selected The CommsCo to drive a new content marketing and social media program that will increase thought leadership-based content across its digital channels. 

LONDON—Invenio Business Solutions, which delivers SAP solutions, services and support globally, has appointed Octopus Group to support growth in its application managed services offerings. Octopus Group will deliver a bespoke brand to sales campaign incorporating content marketing and a comprehensive influencer engagement plan. 

LONDON—University of Westminster has appointed Publicasity to handle PR and social media for the launch of Regent Street Cinema, following a competitive pitch.