LONDON — Engine agencies MHP and Mischief have made their first major joint hire: digital director Mario Theodorou (pictured). He was previously head of digital at News UK and managing partner at Addiction London, before its acquisition by Mission. Theodorou will be part of the new creative services team, reporting to head of creative services Gemma Irvine, and will be responsible for driving digital innovation across MHP and Mischief’s client portfolio. As a writer for TV, film and radio, Theodorou will also play a role in the agency’s push into multi-channel content.

HELSINKI — BoldT has appointed Rauno Heinonen as a senior advisor, to counsel clients on corporate communications, branding, purpose and cultural alignment. Heinonen’s previous positions include SVP of communications and investor relations for Alma Media and Rovio Entertainment. Most recently, he founded Pure Position Oy, a consulting firm focused on corporate purpose, brand and strategy communications.

GLOUCESTER, UK — Radioactive PR has won PR-for-SEO briefs from four new clients: growth funding firm Just Capital; dating site Toyboy Warehouse; sports supplement brand Lyvit and the London Boys Ballet School. For Lyvit, the agency will also be handling product PR, alongside review opportunities and influencer marketing. For London Boys Ballet School, the agency will also be communicating the school’s approach to remote global learning.

LONDON — The latest Public Relations and Communications Association's (PRCA) Confidence Tracker, which asks senior in-house and agency professionals how confident they feel about the future of their organisation, has seen optimism levels rise again, with PR leaders recording a net positivity score of +61 points; up from +56 points last week, and up from +36 points when the Tracker was launched on March 31.

JOHANNESBURG — Tribeca Public Relations has appointed Terry Mlangeni to its content team, where he will work with the agency’s PR teams on accounts including Kaelo, Epson, Sony, Logitech, Cathay Pacific and Opera. Mlangeni has worked on above- and below-the-line writing projects for a wide range of clients in the mobile operators, consumer technology, travel and aviation sectors.

LONDON — The Big Tent Ideas Festival, which convenes political, entrepreneurial and cultural thought leaders for collaborative policy discussion, has appointed Finn Partners for PR in the UK. The agency team will provide corporate communications, thought leadership, media relations and social media support to help the team to build their audience and raise awareness of the fourth year of the festival, which will now be a series of virtual events.

LONDON — Stand Agency has retained the contract to deliver integrated campaign and press office activity for not-for-profit Anchor Hanover, England’s largest provider of specialist housing and care for older people, with housing in more than 1,700 locations. The agency has been working with the organisation for more than five years. Activity will focus on raising awareness of the importance of thinking about and planning for older age.

COLCHESTER, UK — Voice Communications, which works with leisure, retail, food and drink and B2B brands, has become the latest PR agency to achieve B-Corp status after meeting environmental, social, governance, customer and community benchmarks.