LONDON—salt has been selected by Kimberly-Clark's Depend, the incontinence garment brand, as lead UK communications agency. The firm will be working with Depend on UK launch strategy and supporting ongoing commercial development. salt already handles UK communications for Kimberly-Clark's Andrex.

STOCKHOLM—Disney has chosen to work with Cohn & Wolfe as it plans to open its first Disney Store in Sweden on November 12. The communication will initially be focused around the opening of the new store and the holiday shopping season, but will later expand to include broader brand-building.

LONDON—Golin has appointed Gemma Vardon as executive director, creative. She joins the creative team in London led by Charlie Coney, EMEA head of creative. Vardon has worked for creative agencies including Mischief, Unity and The Academy, for clients including the National Trust, Krispy Kreme, The FA and Diageo.

LONDON—Trainline has hired Lorna O'Neill as head of UK public relations as the company puts a renewed focus on its external communications. O’Neill has worked in-house at Grosvenor House and Hilton Sydney, as well as within agencies including Manchester's Brazen PR. She has managed award winning campaigns for brands including Hasbro and Gumtree Australia.

HELSINKI—Sebastian Linko has been appointed vice president, marketing and communications at wireless networking company Wirepas. Before Wirepas, Linko was director of the corporate communications and investor relations at Vacon and director of corporate communications at Enfo.

LONDON—Technology, media and telecoms specialist Red Lorry Yellow Lorry has been appointed as UK PR agency for MassChallenge, which connects early stage, high potential start-ups with the resources they need to launch and succeed. The Lorries will be working with MassChallenge to build and establish the brand presence in the UK market and will be promoting the start-ups that were selected for this year's programme.