TEHRAN—Emerging markets specialist Speyside has launched a dedicated reporting and counselling service that will help companies assess risks and opportunities in Iran.

The “Inside Iran” offer will be provided by a combination of Tehran-based consultants experienced in a range of sectors, and Speyside’s core emerging markets team. It will provide clients and partners with insight into how potential Western investors and market entrants are viewed by the local commercial, bureaucratic, regulatory and political communities on the ground in Tehran.

Experts have been predicting increased interest in Iran since the announcement last year that sanctions would be lifted following an agreement between Iran and the US and its major allies.

According to Chris Dobson (pictured), Speyside president: “The recent easing of nuclear sanctions has seen a spike in corporate interest. Media, diplomats and investors, however, remain cautious and rightly so. If the rapprochement is to be sustained, many more complex obstacles must be overcome [and] potential investors need insight beyond the media headlines.

“With its vast, highly-educated and mostly urbanite population, Iran offers enormous commercial potential as it looks to re-connect with the global community.”