SINGAPORE — Emma Richards has left WE Communications after a decade to take on a senior communications role with HP.

Richards, who was most recently SVP and senior technology lead at WE, now leads communications for HP's personal systems unit across Asia-Pacific and Japan (APJ). She reports to Geraldine Kan, HP's head of APJ communications.

Richards relocates from Hong Kong to Singapore for the new role, which includes media and analyst relations as well as corporate social media across HP's PC, displays and accessories, services, and immersive computing portfolio. 

Prior to leading the Asia-Pacific tech practice at WE, Richards served as Hong Kong GM, after working as WE's head of technology in the UK.