LONDON — Engine agency MHP has strengthened its new brand and reputation practice with two senior hires.

Sam Holl (pictured) joins the team as a director from Brands2Life, after more than 15 years working with consumer brands including Eon, Škoda and LV=. He previously worked at Kindred.

Emily Wescott joins the team as an account director from Teneo, where she advised Facebook for more than five years, as well as working across the finance, energy and FMCG sectors.

Both will report to Rachel Bower, who joins the agency in September as the new head of brand and reputation. She will lead a team of 40 specialists in a single practice that will bring together MHP’s existing corporate reputation and brand teams.

Bower joins MHP from Edelman London, where she led its largest team, the corporate reputation division, and advised clients including McKinsey, Tetra Pak, F1 and Microsoft.

The developments are part of MHP’s transformation under the leadership of CEO Alex Bigg, who has embarked on a restructuring programme since joining the agency in 2016.

Deputy CEO Nick Barron said: “Other than being incredibly talented, what Sam and Emily have in common is that they can both operate seamlessly across brand and reputation challenges, designing campaigns that speak to consumer audiences and stakeholders simultaneously. Their big-brand experience will be vital, given that an increasing share of MHP’s work supports companies operating in the full glare of the public spotlight.”