LONDON, June 10—Enterprise Estonia, which offers services to foreign businesses looking to establish in Estonia, has selected Manning, Selvage & Lee to manage media relations for the launch of its London office.
Enterprise Estonia has played a key role in helping a number of large multi-nationals establish operations in that country, including Coca-Cola, Nokia, Hilton Hotels, Oracle, Shell and Toyota. In addition Enterprise Estonia will promote the country as a tourist destination, building on the publicity generated by the Eurovision Song Contest and recent praise for Tallinn, Estonia’s medieval capital, hailed by the tourist industry as the ‘new’ Prague.
MS&L’s London corporate practice is working with Enterprise Estonia to publicize the work of the new office among key business, investment and tourism audiences.
“One of our primary goals is to effectively promote Estonia by using a single, targeted communication strategy,” said Andrus Viirg, director of the Estonian Investment Agency at Enterprise Estonia. “By communicating a single identity for the country, we aim to create better opportunities for Estonian products and services offered abroad, and increase exports and foreign investment.“
The PR campaign will run alongside a branding and advertising campaign developed by Interbrand.