Diana Marszalek 01 Jul 2019 // 7:47AM GMT
CHICAGO — Erica Barth, Edelman Chicago’s performance marketing group lead, has been promoted to general manager of the office’s digital practice.
In her new role, Barth will oversee the Chicago digital team while also driving the integration of its capabilities across practices.
Barth has spent the last two years as senior VP, performance marketing, as which she grew the practice to include capabilities such as paid search, SEO, ABM and programmatic. Prior to joining Edelman, Barth held leadership roles at iProspect and Resolution Media, where she led client strategy, staffing and operations, and business development for the Midwest region.
"Erica's extensive experience across the spectrum of digital advertising, content marketing, website redesigns and beyond will be instrumental to us going forward as we continue to deliver integrated work that drives results,” said Edelman Chicago president Rachel Winer. “She understands the critical need to show ROI in our campaigns and will be paving the way for new measurement initiatives that we’ll be implementing going forward.”